One question, one chart: when someone hits the rise-2 URL, do they get the real landing page — as expected — or something else? “Something else” happens two ways: the URL itself serves a test variant (redirect before the page loads), or the real page loads and then sends them to other content (~10% of real-page visitors always clicked to other content — that’s the normal baseline; the surge above it tracks the URL tests exactly and is almost certainly automated redirects, not clicking). Hover any toggle for what it means and where the number comes from. Amber band = Rise 2 URL tests live. Visits are per-day because the Jun 5–11 window is 7 days, not 14.
data sourcesfunnel, visits & CVRs: Intelligems conversion funnel — LP contains “rise-2”; real-page vs variant split by subtraction (rise-2 minus rise-2-*)“sent away” baseline: ~10.2% of real-page visitors clicked to other content in every pre-test window (Mar 13 – May 7) — the split nets that outblended CAC & NCs: Daily Spend Tracker spend ÷ Shopify new customers, complete days only (not Northbeam)tests: Intelligems experiment listwindows: 7 × two-week, Mar 13 – Jun 11 2026 · Jun 5–11 = 7 days, so visits are per-daygo deeper:the brief · full diagnostic · Head of Growth pre-read (Notion)